While a Facebook Marketplace ad is essentially the same as any other ad on Facebook, there is one significant difference for the advertiser. It is, therefore, the most heavily contested. Facebook Stories are also now highly popular. Facebook has probably the most sophisticated advertising system of all social networks. Teenagers may be leaving it because they perceive it as being too establishment, and a place where their parents hang out. People go to Facebook Marketplace with the intention of buying, so they are more likely to take notice of your ad than probably anywhere else on Facebook. This is unlikely to change as it is clearly much easier to use a photograph than it is to go through the process of creating a video. While an ad is technically separate from the marketplace and therefore can be for anything , it is most likely to be successful if it is selling some local good or service. When somebody clicks on a Collection Ad, they are taken to a fast-loading visual post-click experience powered by Instant Experience, without leaving Facebook.
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